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Report Finds Conversion Metrics Losing Relevance in Shopping
Demandware (one of the early partners on Pinterest's "buyable pins") recently released its Q1 Shopping Index finding that digital shoppers worldwide spent less time per visit, but created 22% more...
View ArticleJazz Jennings Is the Teen Caitlyn Jenner, And Her Show Is Reaching People
Jazz Jennings is to teens what Caitlyn Jenner is to adults. The transgender teen sensation and the former Olympic decathlon are both raising awareness of how transgender folks are perceived and treated...
View ArticleGoogle Adds Multi-Channel Funnels to Google Analytics
Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad...
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Autocomplete Type Attribute Can Increase Conversions, Says Google
Google announced that Chrome is now supporting an experimental “autocomplete type” attribute for form fields that enable developers to unambiguously label text and select fields with common data types,...
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Google Launches ‘Estimated Total Conversions’ Feature In AdWords
Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition...
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Twitter Gives Conversion Tracking To All Advertisers
Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how...
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Google AdWords Adds ‘Flexible Conversion Counting’
Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature...
View ArticleAdWords Gets New Call Conversion Features
Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to...
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30 Easy Ways To Increase Your Ecommerce Conversions
Many eCommerce websites are struggling to make conversions. Since conversion rates directly correlate to the overall performance of businesses, this can be quite problematic. If your eCommerce business...
View ArticleIncreasing Conversions Doesn’t Come From Slowing Things Down
I probably don’t have to tell you that time is valuable, but is this something you are considering when it comes to your customers’ time? If you run an e-commerce business, you have to consider that...
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Are You Wrong About What it Takes to Get Conversions?
SeeWhy has released an eBook with an interesting premise for online retailers. It looks at how the top 10 converting e-commerce sites drive their website conversions. The main takeaway, a...
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Google Conversion Optimizer Gets Target CPA Bidding
Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a...
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New Data From Google Can Help You Optimize Your Site for Conversions
Google has just started sharing more detailed data for each individual search query in the Top search queries feature in Webmaster Tools. Google used to just report the average position at which your...
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Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions
Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers. The company points to a case study from Esurance. Jesse Haines with...
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Your Social Strategy May Lack Key Elements for Increasing Conversions
More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing...
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Clicks But No Conversions? It’s the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke...
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Making The Most Of The Holidays
The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of...
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Facebook Registration Plugin for WordPress Launched
Last week, Facebook launched a new registration tool for site owners. With this, users can quickly sign up for new sites with their Facebook profiles. The tool goes beyond the simple log-in feature of...
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Opportunity Clicks: Social Media and Converting Clicks Into Action
Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden...
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